1	Racing in the Wireless World March 10, 2005
2	HorsePlayer Interactive 1982: Account wagering legalized under the Criminal Code of Canada 1997: WEG launched HorsePlayer Interactive (HPI), a free, fully automated telephone account wagering platform, on-line services and television channel HPI Telephone Services 257 IVR lines - 0 tellers Results, Scratches, Odds & Changes line Call centre support from 9AM until last race Voice recognition based automated deposits 2,000 customers/day Over $2 million wagered weekly HPI Online Services WebTote™ HPIFund - Online account deposits Online HorsePlayer Rewards Free program downloads myWEG.com Free video streaming
3	HorsePlayer Interactive 1999: Licensed HPI to most other Canadian racetracks (excluding Southern Alberta, Manitoba & Quebec) 2000: Introduced HorsePlayer Rewards program which rewards customers based on dollars wagered HorsePlayer Rewards- 2 Tiered All members earn HorsePlayer Points on every $ wagered Top customers qualify for Take Out Adjustments ($5000/mo. +) 2004 Results: 40,728 customers across Canada 37% of WEG handle tracked $366 million tracked in 2004 167,000 comps awarded worth $3.6 million
4	HorsePlayer Interactive 2001: HPItv (formerly TRN) launched across Canada via digital cable and satellite 2 multi-track digital channels 3 Pay-per-View channels Over 400,000 HPItv subscribers 2004: Launched web front end with HPIBET.com First legal internet wagering site in Canada Secure site with SSL encryption Fully redundant architecture + professionally hosted = 100% up time Designed to support other platforms, specifically wireless devices Design parameters included speed and ease of navigation = a stand alone a wagering engine (SAM) Allows user to “queue” wagers for future submission Features live odds, horse names and scratches in wagering interface 2004 Results: 850 unique customers/day $1.2 million wagered weekly 30% higher daily wagering per account vs IVR
5	HPIBET.com - Pick 3
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7	Wireless Wagering Opportunity Projected uptake of web enabled wireless devices (Rogers Wireless- January 2004) Canada: > 1,250,000 web enabled devices U.S.: > 11,00,000 web enabled devices WEG on-line survey of 1756 HPI customers (May 2004) 78% of respondents own a wireless device, a further 5% intend to purchase within 6 months Of those who currently own a wireless device, 55% are web enabled 32% currently use the web feature on their wireless device (as compared to 17% of the total Canadian wireless user base) 68% are willing to wager via a wireless device 59% would be willing to upgrade their wireless device in order to be able to wager 57% would be “very likely” to use a loaned wireless device on-track (23% would be somewhat likely)
8	Wireless Solution Two wireless applications under development, aimed at distinctly different customers Thin Client - Wide distribution via WAP to typical cell phone Thick Client- Targeted distribution to VIP customers via Microsoft Windows Mobile (Pocket PC) platform Wireless architecture is an extension of the existing HPIBET.com infrastructure Designed to operate anywhere cellular signal is available
9	Thin Client Telephone browser application running over cellular network Accessible to most cell phones and PDAs purchased since 2003- leverage existing customer devices As per HPI survey, 78% of users have a cell phone of which 55% are web enabled Application available to over 15,000 existing account holders Simplistic Forward/Back navigation Simple bets placed in under 35 seconds Race results sent to customers’ cell phone
10	Thick Client Rich, touch screen functionality, comparable to HPIBET.com Application operates on Microsoft Windows Mobile and is resident on the device Speed comparable to wagering on a SAM Operates on Wi-Fi and cellular networks (performance optimized in Wi-Fi environment) Wi-Fi network installed at Woodbine Pocket PCs will be given to top HorsePlayer Interactive customers and available for loan/rental on track
11	Log In Registered customers authenticated with HPIBET User ID, HPI Account Number and Account PIN Check Remember Me for future sign ins 3 failed Log In attempts and account is frozen Non-members can test application by logging in as a Guest Non-members can sign up for account by clicking through to HPI account sign up page Successful Log In automatically takes customer to track selection screen
12	Select Track Dynamic - List of all tracks available for wagering Account information appears including customer name and current account balance Race #, MTP for next available race is displayed for each track (updated automatically every 60 seconds) Select Woodbine SB Once track is selected, customer is automatically taken to next tab
13	Select Race All races in selected card appear Buttons for completed or unavailable races shown as disabled (greyed out) Select Race 1 Once race selected, customer automatically taken to next tab
14	Bet Type Gold panel shows details of bet composition i.e. race #, track and MTP in “ticket” form All bet types available for selected race are displayed Various options appear at bottom of screen- All, Clear, Qpick, Box, Queue, Place Bet Select Win Once Bet Type selected, customer automatically taken to the next tab
15	Bet Amount Denominations consistent with SAMs Any denomination can be entered in Other $ field Application will not accept invalid amounts (i.e. $1 Win bet) Select $2 Once amount selected, customer automatically taken to next page
16	Select Horses All entries in selected race appear Race number, program number, morning line or live odds and horse name displayed and updated Horse selections and ticket price are displayed as the user selects & deselects horses Scratches are displayed but unavailable for wagering Select Tallys Tee Queue and Place Bet buttons advance customer to next step Select Place Bet
17	Confirm Bet Regulatory requirement that all bets must be confirmed after being placed Bet is displayed in ticket Options- Accept, Decline or Queue Bets cannot be cancelled on-line, only by speaking with a rep. in HPI call centre Select I Accept
18	Bet Confirmation Bet accepted by the tote Account balance updated Ticket Number and details presented Repeat Same Bet View streaming of race Return to relevant tab to place a new bet Select Type for next bet
19	Alternative Setting - Landscape $2 Triactor selected, Triactor screen displayed Order of finish (1st, 2nd, 3rd) displayed on left 1st and 2nd place finishers (#2 & #3) have been selected 3rd place, horse # 5 Erikas Message is being selected Select Queue
20	Queue Bet A new tab appears showing there is a bet in the queue Queue feature allows customers to build, edit, delete and store bets while they follow the odds Bet can be selected by checking individual boxes or selecting All Expired bets in the queue remain displayed but cannot be placed
21	Today’s Bets Accessed via View or Bet Confirmation page All bets placed during current day are displayed Bet Button takes customer to Track page for next bet
22	Race Results Accessed from tool bar via View Customer selects date, track and race to obtain results Results updated every 60 seconds, available for 14 days
23	Key Project Milestones
24	Partnership Opportunity Woodbine Entertainment Group currently services 90% of the Canadian account wagering market under license agreements with the local racetracks Woodbine is looking to partner with U.S. tracks to manage and grow their account wagering businesses: IVR based telephone account betting HPIBET.com HPIBET.com/wireless On-line services Call centre support Player Rewards program For more information contact: Nick Eaves (416) 675-3993 ext. 2597 neaves@WoodbineEntertainment.com